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As reported by a PepsiCo official and BPAA, recent growth in bowling participation appears to be due in large measure to a rise in participation by women and children. The increases in participation numbers come as little surprise to most KBF® center operators who have hosted thousands of children new to bowling through their KBF® programs and since over 80% of the adults registering children and/or purchasing family passes have been females it can be reasonably assumed that the Kids Bowl Free® program has contributed greatly to the welcome trending up of kids and women in bowling.
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