I look at Kids Bowl Free a lot like going fishing with a guide. Not only does BBBI bait my hook, they attract the fish... all I have to do is get them in the boat. The marketing provides great information and the speed that we receive it enables us to quickly get to the consumer. In just our smallest center we immediately added 24 new kids to our youth league off the surveys. All five centers have benefited from the marketing adding new players to our leagues across the board. Here’s the winner, off of the KBFTM list we booked a $5,000 bowling birthday party (70 kids and 40 adults) and to think we have just started working our leads!