I quickly added 8 new youth bowlers, had 12 brand new birthday parties booked that had never been here before, and got one whole adult team for a mixed league and two new men that joined a mixed league all from referral from the Kids Bowl Free Program. I am very pleased with our results for our first year doing this. I even had a couple that booked our banquet room for a private party. The PR we received from this program was overwhelming. Thanks to all of you for a better summer.
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Testimonials
Testimonials
Hollywood Bowl | Lincoln, NE
Tuesday, June 17 at 1:30 in the afternoon, I’ve got a six-lane waiting list in a 24-lane bowling center. Really, unbelievable.
Boston Bowl | Boston, MA
The Kids Bowl Free Program brought in many new customers this summer that we are now seeing back in the center now that it is over. We had over 80 responses to our Jr. league program e-blast and now see some of those kids in our program. Our open play on Sunday as well as from 6pm - 9pm Friday and Saturday is way up and you can see the lanes filled with families bowling and eating together!! Our birthday party bookings have increased compared to last year, and we are having to scramble to call all the people that expressed interest in our programs via the survey that KBF™ took. Honestly was not quite prepared to follow up strongly on all the sales leads we got, but I’ve had worse problems!
Red Apple Bowling Center | Bartlesville, OK
Last year we did our own in house program for what would be Kids Bowl Free. We did our own passes. We were really going to really beat the system by reinventing the wheel, I guess. We had people come in. They signed up. We had them fill out a data card which gave us the information that were needing, only to find out that it was just dirty information. We were getting bad email addresses, bad addresses, bad phone numbers. So we signed up for Kids Bowl Free this year, and it’s already well paid for us, both in the number of family passes that we’ve sold to pay for the program. We’ve got clean data already marketed out to these families and have actually put a league on the floor for the students. I highly recommend the Kids Bowl Free Program.
Facenda Whitaker | E. Norriton, PA
Our center has been in Kids Bowl Free for 2 years and it has been very successful in many different ways. We have extra shoe revenue and concession sales were up over the prior summer. More importantly is the over 200 people that responded to our survey. I have hired a telemarketer to contact the over 200+ people that want information on bowling. From the youth email alone we signed up 9 more children into our junior league program.
Whenever we have a promotion or event that we think KBF families would be interested in, we send out an email. We consistently get a higher open rate than most other lists. We emailed the Kids Bowling Party, will email our Black Friday Shopping Special and Breakfast with Santa. It's a GREAT list!
Al Mar Lanes | Bowling Green, OH
KBF™ has been the best new bowling marketing idea in years. It has been very successful for us with nearly 2,000 kids signed up this summer in a small town (under 30,000). And now BBBI has a free marketing element that is already adding to our youth and family business as I write this. It definitely shows in the sustaining of our youth programs.
We have a very successful After School Bowling program that brings in about 500 kids per week to our two centers and the Kids Bowl Free program allows us to make another visit to those schools in the spring, that really helps enhance our relationships with those schools. It also has permitted us to reach out to new schools and "plant the seed" with those schools to do end of the school outings, post proms, etc. We often see "Kids Bowl Free" families in the winter either open bowling or doing birthday parties. Last year we had several families participate in our fall Adult Jr. Leagues as well as several kids who started Saturday morning junior bowling leagues. I feel that the Kids Bowl Free Program has been hugely successful in driving afternoon business in the summer. We often have 16-24 lanes 3 to 4 days a week in the afternoon of nothing but Kids Bowl Free bowling. Without your program, those lanes would be empty. Lastly, the email list generated by the program has been very useful in promoting not only our bowling events throughout the year, but also our restaurant specials.
Buena Lanes | Ventura, CA
We just started the Kids Bowl Free program April 25th. We’ve had amazing results. We went to a Summer Fest, to our Ventura County school district, and passed out over 2,500 cards at that particular destination. We also went to a Beach in the Park type thing where we handed out probably another 1,000 cards. So we’ve been real active with this, and we’re showing real positive results. Our initial investment, within a 60-day period, we got a total return on our investment, and now it’s just bringing money into the center.
5 Bowland Centers | Southwest Florida
I look at Kids Bowl Free a lot like going fishing with a guide. Not only does BBBI bait my hook, they attract the fish... all I have to do is get them in the boat. The marketing provides great information and the speed that we receive it enables us to quickly get to the consumer. In just our smallest center we immediately added 24 new kids to our youth league off the surveys. All five centers have benefited from the marketing adding new players to our leagues across the board. Here’s the winner, off of the KBFTM list we booked a $5,000 bowling birthday party (70 kids and 40 adults) and to think we have just started working our leads!
Waiting lists in June . . . in the Midwest! Tuesday, June 17th at 1:30 in the afternoon, I've got a six-lane waiting list in a 24 lane bowling center. Really, unbelievable!
Putnam Street Lanes | Fitchburg, MA
Last year I did the Kids Bowl program. It was the best thing I ever did. I’d say 95 percent of my business was the coupons. It was the greatest thing I did.