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At Bowl Expo 2010, Bowling Business Builders International made a major announcement that the decision had been made by BBBI to invest in creating a year round internet marketing program for participating centers. The marketing program is being executed on behalf of the KBF® centers at no charge by BBBI. The marketing program includes a survey of each center’s list which is designed to produce “hot leads” in a variety of bowling business categories for centers to follow up on. Also included are emails being sent to parents promoting youth leagues, lessons, adult leagues, birthday parties, fundraisers and special events. As of this report, the results of this effort are producing leads and business beyond expectations. BBBI plans to attract suitable sponsors for future funding of this effort once the initial marketing is evaluated.