BBBI Joins Mission Possible Challenge

Bowling Business Builders International Steps Up To Help Make The Mission Possible

ARLINGTON, Texas - Strike Ten Entertainment (STE) and the International Bowling Campus Youth Development department announced the addition of Better Business Builders International (BBBI)as a participating partner in the Mission Possible challenge to certify 20,000 youth bowlers in 2014. BBBI the creators of the popular “Kids Bowl Free” (KBF) program will help expand the Mission Possible participating center base and assist these centers in their recruiting efforts to attract more kids to join one of the Mission Possible “8 for 8”, “10 for 10” or “12 for 12” leagues.

"We want to help in this challenge to sign up 20,000 youth bowlers in 2014. Under the marketing platform we offer to our “Kids Bowl Free” centers, we have a database of over 2 million kids and families that we can effectively recruit to join one of the Mission Possible leagues.”said Bruce Davis, president of BBBI adding, "We're eager to get 2014 off to a great start by working with our KBF centers to convert these casual bowlers to more frequent league bowlers through one of the Mission Possible leagues."

Mission Possible marketing kits are priced for all proprietor budgets at just $20.14 each and come with all the materials needed to market and promote the program locally such as standees, posters, counter cards and customizable sales flyers.

As an incentive to participate in Mission Possible, centers who sign up and certify youth bowlers during the promotion period are entered to win a $20,000 cash grand prize and their local USBC association can win $5,000. In addition, Kegel is donating a Flex Lane Machine (valued at over $30,000) and Brunswick and QubicaAMF are each donating $2,500 in parts or chemicals as bonus giveaways. Centers who sign up will be automatically entered into the Grand Prize drawing and for every youth bowler they certify, they will receive additional entries. The more bowlers a center certifies, the better their chances of to win.

"We are excited to have BBBI on board as a participating partner in this mission to sign up 20,000 youth bowlers." said Chad Murphy, International Bowling Campus managing director of youth development. "This truly is a team effort and it shows that all the stake holders in our industry see the value in investing in youth bowlers."

To activate the Mission Possible program, BPAA member centers should call Strike Ten at 800-343-1329, ext. 8444. For more information about the program, contact Chad Murphy or John Harbuck, STE vice president at 800-343-1329, or log on to

About International Bowling Campus: The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 71 million bowlers in the United States. Located in Arlington, Texas, the IBC houses the resources of the Bowling Proprietors' Association of America, representing the business interests of bowling centers; the United States Bowling Congress, the governing body and membership organization for the sport; Strike Ten Entertainment, the marketing arm for the industry; the International Bowling Museum and Hall of Fame; The Bowling Foundation; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; and the International Training and Research Center.

About Strike Ten Entertainment: Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry’s sales and marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives.