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KBF® to Provide FREE Grassroots Marketing Kit

A strong majority of the KBF® participants both kids and adults are new to bowling and as a result even though many show an interest in joining leagues or participating at levels beyond open play, they often find standard bowling center offers to be intimidating in terms of time commitment and or skill level requirements. BBBI has created a kit of introductory organized bowling programs for KBF® participating centers to use to market folks from their KBF® list into the center for more activity. The kits are on CD and are free.

Kids Bowl Free® Teams Up With The President’s Challenge

BBBI has worked through the President’s Council on Fitness, Sports And Nutrition to establish Kids Bowl Free® as an official supporter of the PALA, the Presidential Active Lifestyle Award, a program that encourages Americans to be more active in everyday life.

Through BBBI’s efforts bowling is now a program certified for PALA recreation and because KBF® committed to a registration goal, bowling participation will be a recognized/ reported recreation at the White House level.

Kids Bowl Free® Program Participating Numbers Keep Growing

In the summer of 2010 BBBI registered 1,585,202 youth in the Kids Bowl Free® Program. The number far eclipsed the 1,078,010 that participated in 2009 and brings the total of kids registered to date in the program to 2,778,150! The 2010 participating children were registered by about 678,000 adults (parents / grandparents) that provided complete data including names, addresses, phone numbers, birth months as well as the adult’s email address for future contact purposes.

The Number Of Centers In The KBF® Program Jumps Dramatically

Beginning in the summer of 2008, BBBI introduced the Kids Bowl Free® Program as a pilot program originally intended to be run in just 20 centers. As word got out the number of centers grew to 90. In year two, the number of participating centers jumped to just over 500. In 2010, the program took a leap to 890 centers and more centers keep signing on weekly. Centers choosing to be a part of the program for 2011 are smart to sign on now to maximize the program’s efficiency for next spring.

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