Blog

The Baker’s Dozen - Kids Bowl Free® Centers To Receive 13 Promotions On CD

In order to provide assistance to KBF® Center Operators on getting more visits from those in their various databases, BBBI has produced and is sending “The Baker’s Dozen” CD to all 2012 KBF® centers. The CD contains 13 promotions complete with professional looking artwork on a variety of marketing tools for a center’s customization and use. Each program has produced business for other centers and marketing tips from those successful employments are included.

Kids Bowl Free® Scores A Major P.R. Hit! 3 Million Viewers

On Wednesday, June 6, 2012, BBBI and the Kids Bowl Free® program accomplished a major public relations / promotional victory for the program as well as for bowling in general. The Kids Bowl Free® Program and bowling was on display for a significant portion of the three hour Fox and Friends Television show that reaches over 3 million people daily in the USA and Canada. The show’s anchors were genuinely excited to show off the special bowling equipment BBBI provided and they had a great deal of fun bowling on the outdoor lanes that were constructed in downtown New York.

Bowling Participation Rates For Women & Children On The Rise

As reported by a PepsiCo official and BPAA, recent growth in bowling participation appears to be due in large measure to a rise in participation by women and children. The increases in participation numbers come as little surprise to most KBF® center operators who have hosted thousands of children new to bowling through their KBF® programs and since over 80% of the adults registering children and/or purchasing family passes have been females it can be reasonably assumed that the Kids Bowl Free® program has contributed greatly to the welcome trending up of kids and women in bowling.

Kids Bowl Free® Evolves Into A Year Round Marketing Bonanza For Participating Centers!

As of publishing time for this report the number of youth registered for Kids Bowl Free® 2011 is running a good deal ahead of past years at the same time. To date 3,778,250 kids have registered since the program’s inception. It appears that this year’s program could register close to 2 million children.

Southwest Airline Honors The KBF® Program In Its June 2011 Magazine

Southwest Airline’s in-flight magazine for the month of June carried the Kids Bowl Free® program as the #1 feature in it’s monthly “What To Do” calendar that appears in the 40th anniversary issue of “Spirit”, their publication. Southwest produces 464,000 magazines and estimates that in excess of 3.4 million people read the publication monthly. After the article appeared, BBBI contacted Southwest Airline’s officials to thank them and quickly the conversation turned to planning staff bowling parties for Southwest employees at various bowling locations. We will keep you updated.

Pages

Subscribe to RSS - blogs