BBBI's blog

KBF® All Over The Internet… In A Great Way!

As a result of BBBI’s expertise in marketing online and off, along with the internet exposure initiated by KBF® partner centers, the Kids Bowl Free® Summer Bowling Program has received tremendous exposure over the internet. Good news about the program has been spread for free by hundreds and hundreds of mommy bloggers coast to coast. Facebook postings and tons of other chatter have not only driven up awareness and activity for the KBF® promotion but have caused far many more families to think about and / or go bowling.

Kids Bowl Free® Scores A Major P.R. Hit! 3 Million Viewers

On Wednesday, June 6, 2012, BBBI and the Kids Bowl Free® program accomplished a major public relations / promotional victory for the program as well as for bowling in general. The Kids Bowl Free® Program and bowling was on display for a significant portion of the three hour Fox and Friends Television show that reaches over 3 million people daily in the USA and Canada. The show’s anchors were genuinely excited to show off the special bowling equipment BBBI provided and they had a great deal of fun bowling on the outdoor lanes that were constructed in downtown New York.

Kids Bowl Free® Evolves Into A Year Round Marketing Bonanza For Participating Centers!

As of publishing time for this report the number of youth registered for Kids Bowl Free® 2011 is running a good deal ahead of past years at the same time. To date 3,778,250 kids have registered since the program’s inception. It appears that this year’s program could register close to 2 million children.

Southwest Airline Honors The KBF® Program In Its June 2011 Magazine

Southwest Airline’s in-flight magazine for the month of June carried the Kids Bowl Free® program as the #1 feature in it’s monthly “What To Do” calendar that appears in the 40th anniversary issue of “Spirit”, their publication. Southwest produces 464,000 magazines and estimates that in excess of 3.4 million people read the publication monthly. After the article appeared, BBBI contacted Southwest Airline’s officials to thank them and quickly the conversation turned to planning staff bowling parties for Southwest employees at various bowling locations. We will keep you updated.


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